Carlo’s Bakery in São Paulo: is it worth it?

Carlo's Bakery in São Paulo: is it worth it?

Here is Lelê Gianetti from It Yourself with another post for the site! Today I bring you a hint of a place I was dying to visit for some time, the bakery of one of my favorite chefs in life, Buddy Valastro. Of course, I’m talking about Carlo’s Bakery, which, even though it opened more than a year ago, is simply booming here in São Paulo.

Carlo's Bakery in São Paulo: is it worth it?

Photo: André Aloi via Travel and Gastronomy

For those who don’t know, Buddy is one of the most popular chefs in the world today, especially for participating in several TV shows like Cake Boss, The Next Great Baker, Buddy’s Bakery Rescue and Battle of the Cooks. Phew, that’s a lot, right?
Anyone who has watched any of these reality shows has certainly noticed the enormous charisma he has. Despite success on television, the chef’s main business is his confectionery, Carlo’s Bakery, which was created in 1910 in New Jersey and has been in the Valastro family since 1964.

Carlo's Bakery in São Paulo: is it worth it?

Photo: Disclosure via VIP Sector

Present in several cities in the United States, Carlo’s Bakery opened its first international unit in late 2016, in São Paulo. Since the patisserie was opened, I was planning on going there to check out Buddy’s fatness. However, whether due to lack of time or the kilometer lines that form in front of the pastry shop, I ended up postponing the visit over and over again.
Better late than never, right ?! I took courage, faced the line and went there to see the place on a Saturday afternoon. As soon as I entered, the store’s decor caught my attention. The place is not big, but it has that classic retro touch from Carlo’s Bakery: brick walls, red awning with the logo, few tables … Of course, what most enchants is the huge selection of exposed sweets, the open kitchen and some cakes decorated.

Carlo's Bakery in São Paulo: is it worth it?

Photo: @carlosbakerysp

Well, when choosing what I was going to order, I confess I had some difficulty, because there are several options and the desire was to try everything! I went for the appearance, okay? The first one was the Chocolate Cupcake (R $ 12), which, despite not being my favorite sweet of life, is a classic of Buddy and that’s why I decided to take a chance. The dough was fluffy and the topping didn’t have that artificial taste – which is usually my biggest criticism in this type of candy.

Carlo's Bakery in São Paulo: is it worth it?

Photo: Lelê Ganetti

My second choice was for Brigadeiro’s Lobster Tail (R $ 14). This sweet, initially, reminded me of a croissant, but actually has a slightly different pastry. This, incidentally, is one of the flagships of the confectionery and, in addition to the untraditional and Brazilian filling of brigadeiro, the candy can also be filled with hazelnut cream, vanilla and salted caramel.

Carlo's Bakery in São Paulo: is it worth it?

Photo: Lelê Ganetti

As I was satisfied when I finished eating the cupcake, I ended up leaving Lobster Tail to eat only the next day, which clearly affected the consistency of the dough, which did not feel “fresh”, you know ?! But this is perfectly understandable, since the ideal is to eat the candy on the spot and I ended up leaving it to taste almost 24 hours later.
Even without the freshness of the pasta, the topping and filling of the Lobster Tail was sensational. In fact, the filling inside had a flavor and consistency very similar to that of a chocolate mousse. It was balanced, super tasty and, even with this pasta issue, I loved it!

Carlo's Bakery in São Paulo: is it worth it?

Photo: Lelê Ganetti

The advantage of eating the candy the next day at home is that I was able to enjoy it together with my newest cup. Well, a celebrity’s bakery like Buddy has to sell some personalized items, right? There you will find t-shirts, checkers, backpacks and, of course, mugs. As I make a collection, I couldn’t resist and even with the high price (R $ 69.00) I had to bring a model home.
Well, that was the experience I had at Carlo’s Bakery and if you are also a fan of Buddy, I highly recommend the visit. Go there, take the courage to face the line and check out the sweets and cute products. Worth it! The confectionery is Rua Bela Cintra, 2182 (Jardins, São Paulo), okay? The confectionery also has a factory in Pinheiros to handle all orders for the famous decorated cakes.

Carlo's Bakery in São Paulo: is it worth it?

Photo: @carlosbakerysp

I hope you enjoyed the post and, if you go there, tell me what you think! They say the cannoli stuffed with the traditional ricotta cream is great! Has anyone there already tried it?
Kisses,
Lelê Gianetti

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