Today the Herchcovitch fashion show took place; Alexandre for C&A at Praça das Artes, downtown São Paulo. Herchcovitch had already announced his departure from the brand earlier this year, but only now has paraded his farewell collection.
The parade was broadcast live and you can check it out here:
I confess that many fast fashion colabs are not as amazing as I would like, but Herchcovitch has exceeded all my expectations. The collection managed to put all the brand’s DNA in wearable pieces, perfect for the general public.
In addition to t-shirts, motelom and jackets, the collection also brought many tailoring pieces and even party dresses – there was even a bride and groom on the catwalk!
Photo – Disclosure