No, you did not read it wrong. The masks have become a real fever in recent years and it is clear that as the “trend” only gets stronger every day, there are already some shops specializing in the product.
Here in Brazil it is easier to buy over the internet, pharmacies or beauty stores (like Sephora and The Beauty Box) – you will hardly find a place specializing in the subject. In fact, I know that in São Paulo, in the Liberdade neighborhood, you can find good options in Loretta and Ikesaki. Do you know any other place in this style?
Well, I think it was clear that this craze came from Easterners, mainly from Koreans, who have the greatest skin care in the world, right? I am also one of those and I confess that with the masks this process of skin care has intensified and even Paulo joined the wave. That is why one of my researches before going to New York was on this subject. I discovered – and went – in an amazing store in Soho that has thousands of options.
I decided to make this post with some suggestions of places in this style in NY for those who also became crazy about masks!
The Mask Bar
This was the store I visited in Manhattan and it simply has options for all tastes, skin types, body areas and pockets! In addition to the great location in Soho, they have many Korean products that you might not find so easily in famous multi-brand stores.
I highly recommend it and the attendants always help you not to get lost in the midst of so many alternatives.
Address: 36 Howard St. – Manhattan
The face shop
Also Korean, but different from the first, the Face Shop specializes in facial care. There is a multitude of products for this region and here you will definitely not leave without finding something specific for your skin type or that gives the effect you want. It is logical that the store did not miss the opportunity and, currently, it also sells masks for other areas of the body, such as for the feet.
Although they also sell creams, the main product is still the mask – mainly the leaves that are my favorites.
Address: 25 W 32nd St. – Manhattan / 5913 8th Ave – Brooklyn
Now let’s talk about a New York brand? Despite its Korean origin, Smoothie owner Stephanie Peterson creates products with a very different footprint. All items are 100% organic, contain no additives, preservatives or artificial flavors. The ingredients used in the masks change depending on the time of year and therefore the products are seasonal.
Since the masks are fresh, they need to stay in the refrigerator so that they last longer. In addition, it is also worth mixing these “smoothies” with other ingredients that expand their properties such as matcha tea. The brand started in late 2016 and, unfortunately, does not yet have a physical store but it is possible to order the products on the website and ask to deliver them to the hotel 😉 I think it is worth testing a more natural option, right?
So, do you know any more stores specializing in masks in the city? You can leave recommendations for places here in Brazil too – tips are always welcome!